To start, we identify your closest competitors, and the keywords they are dominating.
We apply the perfect Campaign Architecture. We build a Reseacrh Campaign and a Performance Campaign.
The bulk of your PPC budget gets spent on Keywords that PERFORM. We manage the ACOS up and down by dynamically adjusting the bids.
As each month passes, your sales will increase and your ACOS will decrease. Your bids are monitored 24/7 for any required changes.
We spend a small portion of the budget on finding "new keywords we do not yet have". Once we find a working keyword, we dominate it on the Performance Campaign.
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Number of ASINs: 1
Number of ASINs: 2-5
Number of ASINs: 6-10
Number of ASINs: 10+
Number of ASINs: 1
Number of ASINs: 2-5
Number of ASINs: 6-10
Number of ASINs: 10+
It’s Easy and It works!
A. Our goal is to target your chosen ACOS and reduce your overall spend, or increase your overall ROI. By definition, a lower ACOS means that fewer bids are wasted on keywords that don’t convert into sales. So, in our experience, a well- managed PPC Campaign will increase profits - not just sales.
A. We work directly with you, and your own personal objectives. How long it can take for a PPC Campaign to regularize is dependent largely on your own risk appetite. We try to take a measured and calculated approach to changing bids. Small changes, made often, that will cause a less drastic swing in sales and ACOS. We know it takes at about a few weeks to notice a difference, about a month to see ACOS coming down and between 2-3 months to be fully optimized.
A. Our bidding technique is simple - yet effective. We identify all Search Terms that result in sales and isolate them. Then we can target each of those Search Terms individually with bids that bring the ACOS down. We run a smaller Research Campaign for you that continually hunts for new converting Search Terms.
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